A practical webinar on the use of AI and the requirements of the GDPR and the AI Act in marketing. The second webinar of these series
Participants will explore how to build lawful email marketing and marketing funnels: double opt-in, consent management, data minimisation and transparency of communications.
Online | YouTube Broadcast
The webinar will be useful for marketing professionals who want to understand the regulatory logic behind AI implementation and make decisions more quickly — without constant coordination with lawyers. Participants will gain a structured understanding of the boundaries of permissible AI use in marketing and will learn to assess risks already at the stage of launching campaigns and new tools.
